Remando Fuerte

SUSAN SCHRETER   Here’s something funny about first-time entrepreneurs. Even though they dream about making all the big decisions as boss of their own enterprise, when the time comes to  recruit  first teammates, they compromise. It’s true. Instead of seeking out a fabulous fit for their organization, they settle for the first person who "is available" and expresses enthusiasm for the  startup  mission. The reason why startup entrepreneurs have a difficult time finding good people is they don’t try that hard. Here are five considerations to help you hire the employee of your dreams. 1. Hire desired skills.  Startup entrepreneurs are prone to hire an unqualified employee because the job candidate claims to be a "fast learner." This kind of enthusiasm may work for larger companies with extensive training resources, but not for budget-starved startups. Employees who are asked to do something they’ve never done before are likely to make beginner’s...

How can you start taking advantage of big data in your business? Turns out you don't need to dive into a sprawling enterprise consulting project that will cost you hundreds of thousands of dollars. If you're using a  marketing software tool  like HubSpot, you can build an optimized, personalized marketing process on your own. Here are five specific steps you should begin with: 1) Make A/B Testing a Part of Your Weekly Routine  - Everybody’s heard of  A/B testing , and everybody knows it’s a good thing, but who does it on a regular basis? If you aren’t doing A/B testing, you aren’t optimizing your basic marketing processes like email marketing sends and calls-to-action. So how can you expect to do more sophisticated data gymnastics? 2) Personalize Your Emails -  In this day and age there’s no excuse for avoiding personalization where it’s appropriate. Set up a form to collect data from your prospects, then use the data you’ve collected to popu...

Si se ha preguntado cómo obtener ventajas de las grandes cantidades de datos (Big data) que almacena o que se encuentras disponibles en distintas fuentes, ya sea del mercado o de sus clientes, le contamos que no deberá preocuparse en realizar una gran inversión para analizar estos datos, o bien, canalizar la información a los segmentos precisos logrando así un verdadero mercadeo efectivo.  Hoy en día existen herramientas en línea para optimizar la gestión de mercadeo, pero antes de eso, le recomendamos tomar en cuenta estos 5 pasos a la hora de definir su nueva estrategia:   Haga del Testeo AB parte de su rutina: El testeo AB consiste en cambiar diferentes elementos de su presentación al cliente, este puede ser la interfaz de llegada de sus sitio web o comunicados electrónicos. Juegue con los cambios de letra, colores, tamaños, posición de su logo, extensión del mensaje, entre otros, y mida el impacto de todo esto para finalmente determinar de qué forma es m...

HERDING GAZELLES  |  Karl Stark and Bill Stewart You might be surprised how many "entrepreneurs" are not at the helm of a growing business but rather are among the employees helping to build it. Entrepreneurs can be a wacky bunch, but it can get weird to see some of these personality traits in the people you select to help build your business. When you look at entrepreneurs who have built businesses larger and longer-lasting than themselves, you see some fascinating and surprising characteristics. Some of these attributes are contrary to the stereotypes that are propagated by television and movies. Here are five observations we've made about the entrepreneurial mind and personality. 1. Entrepreneurs are passionate, inside and outside of work. Whatever they immerse themselves in, entrepreneurs typically invest fully and passionately. This extends beyond business building into many aspects of life outside the workplace. 2. Entrepreneurs are committed to...